For The Love of Dress Designing

 

For The Love

Of Dress Designing renowned fashion designer Sharad Kedia , shares his passion about how he began his Label and where his Label is heading?

 

Coming from a reputed business background, Sharad Kedia, the brain behind the fashion studio, Dami, has dared to break from his family mould of Industries, Medicare & Social Services to carve a niche in the fashion industry. Having entrepreneurship ingrained in his blood, his love and passion for creativity has led this young designer to have found his calling in the launch of his label ‘Dami’ serving as a platform for avant-garde designs blended with innovative prêt and couture.

It’s the love and passion for the trade that drives Sharad to create timeless and elegant pieces following the latest trends and European colour palettes. Giving shape to this venture, Sharad Kedia conceptualizes and executes irresistible pieces.

Sharad, shares bites with us about his latest Autumn Winter’14 collection and his recent  launch during October at his flagship store  A-29, Hauz Khas village, New Delhi,

He even added that for those looking for trendy , stylist and yet reasonable fashion wear Dami, is the best place to patronise for all your needs be it Dresses , shirts, skirts, blouses, Jackets and much more.

He even shares with us about his label which is now retailed at the High end Designer fashion Store Evolv,  at Promenard Mall, Vasant kunj, New Delhi and Evolv Chennai Store.

He quickly adds that his collection is even launching on two high end fashion portals shortly

 
The cutting edge is that the collection for which he would be doing shortly for an exclusively portal  is very unique and easy affordable yet a limited edition for those out there wanting to look deferent

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COME ONE COME ALL

                                                                                                                                                                  

Sharad kedia , Launched his latest AW’14 , collection in the month of Oct’14
At his Flagship store 29-A, Hauz Khas Village, New Delhi
He shares that his latest collection is trendy, classy and yet reasonable for the winter season.
The collection is quite stylist as it has a lot of flares, pleats, gathers which makes it comfortable to wear through the day or for an evening out.
The colours are vibrant and trendy.
Sharad, quickly adds that the launch was followed by Wine and Cheese
For his guests and clients, he also shared some styling tips and trends  for the winter season one shall watch out for during this season, during his launch!

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First impressions are the ones that count

 
“If first impressions are the ones that count, in winter the verdict on your sartorial sensibility is based on your outerwear choices” says Sharad Kedia, famous Fashion Designer.
Sharad, gave us bites on his latest collection and what we should watch out for?
His latest collection is based on dark colours, which are very wearable during a winter evening out,  a get together or an evening in which ones feels like letting their hair down!
In the collection one would find Dresses, Coats, Skirts , Tops and much more...
The collection is very wearable and very affordable.
Sharad, also added that his collection apart from being available at his Flag Ship store in Hauz Khas Village, is also be  available at Fashion Store EVOLV, DLF Promenard Mall, Vasant Kunj, New Delhi

Making of Sharad Kedia's AW'14 Collection Lookbook

While he was having his shoot for his latest AW’14 collection Look Book

During the chat he” told us about his collection feeling quite excited and constructive”.

Sharad , Shared a few bites about his latest collection and theme of the shoot.

While sipping his coffee over the conversation, He added that the theme was more of heritage, and historic monuments for the back ground of the shoot. As his latest collection consists more of dark shades, which one can put it as dark temptation too!

The colour block and Styles of his latest AW ’14 collection are more of a winter festive feel!

Then  the usual. He quickly added that the collection has taken a good 3-4 months to get completed due to the fine techniques and workman ship in the collection.

Sharad,  added that the collection is priced reasonably and is definitely a must have in each lady’s closet!!!

The collection would be available at Evolv Fashion Store , DLF Promenard , Vasant Kunj

and at his flagship store, in Hauz Khas Village, New Delhi.

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WEAVES AND TALES

For someone so young and fresh, designer Sharad Kedia, knows his art and is focussed on the craft and finishing of each ensemble and the real women who wear his Label! He is very particular about the finishing and workmanship of each creation.

Fashion, by nature is driven by change, every season, we witness to a new batch of talent that makes us sit up and take notice--------- and if we are lucky we did notice something very special.

One such designer is Sharad, from Nepal, who began a year back with opening his flagship store at Hauz Khas Village, with a loud splash of radar.

Coming from a reputed business background, Sharad Kedia, the brain behind the fashion studio, Dami, has dared to break from his family mould of Industries, Medicare & Social Services to carve a niche in the fashion industry. Having entrepreneurship ingrained in his blood, his love and passion for creativity has led this young designer to have found his calling in the launch of his label ‘Dami’ serving as a platform for avant-garde designs blended with innovative prêt and couture.

In just about a year Sharad’s Label has grown to reach a famous Australian Portal www.ctaare.com  and has recently reached the shelves of a famous Fashion store Evolv

Sharad, did shortly make his debut at the Bangalore Fashion Week this Jan!  

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Launch of Dami AW’14 collection by Sharad Kedia

          

Winter is finally here girls! So it is time for you to take out your boots, coats, kaftans, woolen stolls etc., but as a fashionista don’t you want to make your winter wardrobe a little trendier? So let One World News tell you from where you can get the best without shedding much from your pockets.
 Sharad Kedia presents to you DAMI – a line of clothing where you get all that you want, as you want it. Sharad believes in being bespoke with his work, so all your clothes are custom made. Coming from a business background, Sharad had developed a love for fashion very early on in life. Recently he has launched his winter collection where peoplewho love to be trendy and have a taste for the old-70ties style of clothing, would find various options to buy from.
“Nothing inspired me as such, but I wanted to keep a hint of black in all my garments. The look is completely based on the seventies. It is the first time that I have worked with dark colors because I generally work with bright colors. One can find dresses, jackets, blazers, kaftans, leather & woolen clothes, Suede etc.” In his collection, Sharadhas not limited himself to black completely, one would find the deadly combination of Hot Red, Sea Green, Bright Yellow etc. The material is soothing and soft making you as comfortable as possible and yes, if you lie on a bigger size on the scale then you do not need to worry because Sharad can surely fix everything for you, custom made to your style. Soon the store would be flushed with fifty more designs and colors. One would even find printed suede winter wear which is not very easily available.  
 So if you are in search of a good winter wear dress this season then do not forget to take a trip to Hauz Khas Village’s DAMI store or          
contact Sharad Kedia at +91 9873-234-577 

 

 

 

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Bridal Asia, Luxury lifestyle Exhibition at Ashoka Hotel , Chanakya Puri, a thundering success

Bridal Asia, Luxury lifestyle Exhibition at Ashoka Hotel , Chanakya Puri,  a thundering success

 

New Delhi, September 2014:  With the festivities just round the corner, and Diwali just a few days away, the Bridal Asia, luxury lifestyle exhibition witnessed success this year’s edition. The exhibition had something to offer for everyone and for those who still haven’t experienced the extravaganza, are really missing on something marvellous! 

 

From Designer Apparel to Jewellery to Fashion Accessories, Gift Packaging, Hair Styling, Interior Decor Items, Furnishings, Designer Candles, Gift Items, Designer Mehndi, Cutlery, Crockery, Chocolates, and Cosmetics – the exhibition had it all. The exhibition commenced on 28th September and registered a footfall of about 20,000 on the first day itself.

 

The Bridal Asia, exhibition saw the best of collection with presence of brands and designers like The Wedding Vows by Jayshree Agarwal, Invitations and Design by Naina Gupta , Magnificence by Shalini Beriwal , 5 Elements by Radhika Gupta, Argent Or Silver by Vibhor

jain, Adobe Idol , Rimple & Harpreet Narula Studios , Ekaya , Monisha Thahryamal and more.

 

Expressing the response at the exhibition, Kavya Chawla, Blogger and Editor at Agency Beauty Spot, says “It is really overwhelming to see so many buyers. Since the festivities begin next week, this was the apt time to host the exhibition.

 

On Speaking to Saachi Thahryamal, one of the participating designers at the Bridal Asia Exhibition, also a Famous Fashion Apparel designer, said, “That the response  to their stall has been tremendous,  since their latest collection is classy , chic yet very traditional. She adds “The scale of the event around this time of the year is higher than any other time. The footfall has been high, adding to the sense of grandeur with the onset of the Diwali season. It feels great to be associated with this exhibition and the response makes it even better”.

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Dami By Sharad Kedia, Launches Autumn Winter Collection'14

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Mamta Malhotra's Label Jewels Amore Participating in BRIX on 4th Se'14 @ Grand Hotel New Delhi

 

About the Mamta Malhotra and Jewels Amore.

A love for jewels has always been my trademark hence the Jewels Amore.

I grew up with a burning passion for gemstones, curious about the mystique behind the glitter. 

This thirst for unfolding the magic and myths embedded within these beautiful minerals led me to the doorsteps of G.I.A, (Gemological Institute Of America), the world famous institute for gems And Jewellery.

 I graduated as a gemologist and jewellery designer, to start my onward journey into a trade with an eternal brilliance. 

My spiritual guidance brought me to India in 1990. In search of a lost soul buried within the traditions and culture of a rich artistic country Inspiring at each facet of life & destiny carried me forth to form Jewels Amore to fulfill a dream & purpose to life.

 

The Collection at Shop-a-holic SISTAS

The collection features a Morrocan, Buddha, Chantelle and Venetian array of unique jewellery with precious and semiprecious certified stones using Sterling Silver or 14k, 18k and 22k gold.

The exclusive jewellery pieces consisting of necklaces, bracelets, and arm-bands that are strung in precious and semi precious stones.

Our exclusive add-on that we are doing in a limited range is stings and Ganesha statue in precious and semi precious stones of high quality for this festive season.

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Adarsh Mishra, with an Idea to began a Portal called Handmade World!

Adarsh Mishra, came up with the Idea of reviving the Art of Hand Hade Products and came up with an Idea to began a Portal called Handmade World!

THE BEGINNING

A quest to keep traditional Indian handmade crafts from dying out brought Entrepreneur Adarsh Mishra, the idea to began Handmade World.

Indian Artisans are recognised across the world, yet contemporary Indian design doesn’t appreciate Indian crafts and locally available materials.  So, he has figured out a way for it to survive is by adapting it to modern times, “says Adarsh

 

THE IDEA

Utilizing the craft of inlay in expensive handmade rugs with techniques of knotting, dying, painting, printing, etc., to achieve the traditional and modern rugs through unison of function and aesthetic techniques quips Adarsh

The PROCESS

With a set up in a small town Gopiganj (UP) which comes under the carpet belt near to Varanasi Uttar Pradesh) and another in New Delhi, his team coordinates with the craftsmen directly. His organisation works with different Artisans, depending on the product, material and techniques, “ says Adarsh.

We source the materials ourselves, but at times our craftsmen suggest material and techniques on which our team work together to create innovative designs”.

THE HUDDLES

“Since all our products are handcrafted, no two are the same, which customers don’t understand. This has been quite a challenge for us to overcome.

Pricing the products has also been an obstacle, since similar, cheaper products are made from the similar material, but the quality we use is of a higher grade as we don’t believe in creating mass produced stuff’

WHAT THE FUTURE HOLDS

Available in India through an online portal www.handmadeworld.in

Soon we would be tying up with multi-label stores, holding art exhibitions and even E-tail on renowned portals says Adarsh

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Coffee and conversation with Fashion Accessory Designer Sumitra Bakliwa

Coffee and conversation with Fashion Accessory Designer Sumitra Bakliwa

She speaks about her time while working for the Taj Group as a Senior Executive and resigning to start her own label, SUMRITA  IN 2001 , with her first flagship store at Ambawatta, Mehrauli, New Delhi .

This was followed by a second store at 1 MG , New Delhi , the first mall to house all the leading fashion Designers under one roof .

As she mentions , at that time most were designing apparel , she saw an opportunity as there was a lack for good fashion Accessories .

Her designs range  from bags  and clutches to shawls and stoles to fashion jewellery .

Her collections mixes vintage with new and contemporary , fusing these with her own sensibility .

She has showcased her collection in many store across India and abroad , to name a few , Indiva in Toronta , Kano in Japan , Riyadh , England , Ensemble in Delhi and Mumbai ,  Deval in Ahmedabad , Amethyst in Chennai and recently in Ranchi.

At present,she is designing and manufacturing for Fabindia , Lifestyle , Pantaloons and selling online through Juvalia  and  Jabong

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Monisha Thahryamal, a well known fashion designer known for her taste for bespoke tailoring

 

Monisha Thahryamal, a well known fashion designer known for her taste for bespoke tailoring, impeccable cuts, research in details, and simplicity of lines.

Which results in timeless silhouettes, a mix of Indian charm and elegance in an almost sculptural way.

She completed her fashion degree in London and returned to India as a chic prêt-a-porter stylist.

Her label, ‘MONISHA THAHRYAMAL’ was established in 1999 and soon she brought home the Young Achiever Award 2002 by the Chief Minister of Rajasthan.

She is also a Preliminary Member of Fashion Design Council of India. Her flagship  store,

Monisha Thahryamal, is located Crescent at The Qutab, New Delhi – India. Her label is also available at Designer Studio Mumbai, Kimaya Studio Mumbai, Ffolio Bangalore, Élan – The Fashion Store Gujarat, Krishna Fashion Kolkata, Simaaya Kolkata and many more multi label stores                          

For having captured the attention of fashionistas, haute couture pundits, peers and commoners alike with her artistic talents, venturing spirit, innovative themes and pioneering ideas, Monisha Thahryamal promises to stun the fashion industry with her avant-garde creations.

 

 

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Sometimes we are totally on board with the protractor states Sharad Kedia , renowned fashion Designer of Label “Dami”

The Pre- Fall collection is the right Ensembles to look for  if you’re looking for fashion that translates into everyday style. ‘Mid-season’ is one of our favourite times of the year. It’s a lot of what we’ll be seeing in our A /W collection in a couple weeks.

Especially in India, where the weather demands practical wear.

Besides giving a wardrobe filled with wearable looks, for the next 4 months. What this pre-fall  A/ W collection  would get is a  heads up on the biggest trends from its Clients.

The gorgeous dresses, Gowns, Tops and monochrome are still going on to be around.

But in a much more modern way

So let’s start with some basic geometrical angles or the diagonal to be precise.

A silhouette or pattern with this angle cuts your frame in half and lends a graphic feel.

Sometimes we are totally on board with  the protractor states Sharad Kedia , renowned fashion Designer of Label “Dami”

While details like fringes and bows around the neck are a great way to make any outfit cuter, one of my favourite trends is about pairing a Blazer with a dress , or a Tee over a dressy skirt.

But if all else fails and you are faced with that eternal what to wear- dilemma, turn around to muted or metallic .After all doesn’t a little shimmer make everything better?

To check out the latest collection pop in to our store at

DAMI 29- A, Basement

Hauz Khas Village , New Delhi

Phone	011 4606 0919
Email	info@dami.in
Website	http://www.dami.in

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Women have transformed from the conventional to the modern outlook!

 
Women have transformed from the conventional to the modern outlook!

Gone are the days when a simple Kurta with leggings or loose trousers and a shirt would comprise your work wardrobe. The times --- they’re changing, as are our office cubicles,

What was once dominated by white walls and drab interiors has made way for colour inspirational mood boards and a touch of edge begging its occupants to do the same with their clothes. While silhouettes still retain their air of formality, they are infused with a fresh breadth of style says Fashion Designer Sharad Kedia.

Sharad’s states that work and women have transformed from the conventional to the modern outlook!

Women today need clothes which can take them from sitting in an office cabin to a board meeting, to a surprise party with friends or colleagues.

Now day’s trend and Style is what the modern woman looks for in clothing!

Sharad , designs a collection of Western wear which caters to from an office schedule to a party.

This particular collection is not too expensive and can be customised according the choice of the client.

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FASHION CUPBOARD Suggested by Sharad Kedia

FASHION CUPBOARD

Suggested by Sharad Kedia

Q 1.How do I get more wear from a dress?

A.   You can play with the length of a dress, by folding it into a skirt length or folding the top and team it up with a shirt or Top.

Q 2. How do I get style my Hot shorts for a holiday out?

A.    You can add studs in shapes of playing cards in gold or bronze, around the pockets in the front and back!

Q 3. What are the style Staples I can store at work for unexpected meetings?

A.  Drape blouses work well with both skirts and trousers , A classic double-breasted jacket or a blazer in solid colours like black, grey or beige is always a lifesaver.

Q 4. What kind of Essentials shall a working girl  stock up on?

A.    Pair of nicely fitted  Black trousers , A grey pencil skirt , Nude Pumps ,  A white shirt
 A sleek Blazer , A sleek Tote and a Watch.

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When it comes to inspiration, our

Country’s heritage offers a rich number

of options that go beyond the Taj Mahal,

Elephants and Bollywood or Paintings.

 Meet Sharad Kedia, who has given uniquely

Artistic Prints, a contemporary twist

To make the idea of India popular on Prints

 

The

(re) discovery

             of Prints

                                                                                                    
Print Ideas

Sharad Kedia Fashion Designer and Founder Dami

The Designs use delightful twists of Indian bold coloured prints and signts a range personifies the many shapes , Art and colourful flowers.

As Sharad, puts it. We are not scared of trying bold or Artistic Prints.

 

The Offerings-

The classy and chic western wear include evening wear, resort wear, evening and cocktail gowns, pants, palazzos, skirts, maxi dresses, coats, jackets, et al ranging from casual to formal; contemporary ethnics to fusion wear. Clean cuts, neat lines and evolved minimalism breathe freshness into the collections.

The Label-

Dami’s origin is rooted in Nepalese to mean very lovely, attractive, charming and all things nice; aesthetics notwithstanding. The label successfully bridges the gap between steep out-of-reach haute couture and ‘me-toos’ in prêt fashion. The muse is the independent thinking modern young woman between 18-35 years of age, sure and confident in her choices. Dami’s woman has an identity of her own and a distinct style. Priced at Rs 1500 upwards is a steal-deal for a Dami creation.

 

for more information please connect on
https://www.facebook.com/damibysharad
or
Phone : 011 4606 0919
Email : info@dami.in
Website : http://www.dami.in

 

 

 

 

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Monisha is known for her taste for bespoke tailoring

Born in Hyderabad, Monisha is known for her taste for bespoke tailoring, impeccable cuts, research in details, and simplicity of lines. The result comes in timeless silhouettes, a mix of Indian charm and elegance in an almost sculptural way.  She completed her fashion degree in London and returned to India as a chic prêt-a-porter stylist.  Her label, ‘MONISHA THAHRYAMAL’ was established in 1999 and soon she brought home the Young Achiever Award 2002 by the Chief Minister of Rajasthan. Highly satisfied and copiously pleased by the Gota work, Monisha has been highly successful in reviving the traditional work in various forms. Her ‘Gota’ creations are known to flabbergast her audience. She is also the Preliminary Member of Fashion Design Council of India. Her flagship store, Monisha Thahryamal, is located Crescent at The Qutab, New Delhi – India.

Qualifications: Certificate in Fashion Design from London, United Kingdom

Areas of Expertise: Traditional Gota Work from Rajasthan

Our Boutique location & address:

New Delhi, India

MONISHA THAHRYAMAL

F-3, 1^st floor, Crescent at The Qutab, Lado Sarai, New Delhi – 110030. India

Phone: +91 - 9899490992

Jaipur, Rajasthan – India

MONISHA THAHRYAMAL

D – 36, Shree Sheel Mohar Apartments, Subhash Marg, Near Ahinsa Circle, Op. Hotel Garden View, C – Scheme, Jaipur.

We also supply our creations to:

Mumbai, Maharashtra – India

Designer Studio

9/11, Groud Floor, Vasundhara Building, Bhulabhai Desai Road,Mahalaxmi, Mumbai- 400026, Maharashtra

Phone: +91 – 22 – 2315 6459, +91 – 22 – 2351 2917

Kimaya Studio

2, Asha Colony, Opp Hotel Sea Princess, Juhu Tara Rd, Mumbai, Maharashtra 400049

Phone: +91 - 22 2660 6554

 

Bengaluru, Karnataka - India

Ffolio

1,Ground floor, Grant Rd, Bangalore, Karnataka 560001. India

Phone: +91 - 80 - 2221 8142

 

Ahmedabad, Gujarat - India

Élan – The Fashion Store

Near 637 Complex, Opposite Patel Society, Gulbai Tekra Rd, Panchavati Society, Gulbai Tekra, Ahmedabad, Gujarat 380006

Phone: +91 - 79 - 2656 9699

Kolkata, West Bengal – India

Krishna Fashion

26a, Camac Street Kolkata 700016 West Bengal, Shreebhumi, Lake Town, South Dumdum, West Bengal 700048.

Phone: +91 – 33 - 2287 3416

Simaaya

10, Elgin Rd, Sreepally, Bhawanipur, Kolkata, West Bengal 700020.

Phone: 6+91 – 33 - 2289 2871

For having captured the attention of fashionistas, haute couture pundits, peers and commoners alike with her artistic talents, venturing spirit, innovative themes and pioneering ideas, presenting her collections judiciously mixing the past glory with the present day trends of sophistication, elegance, serenity and purity, transforming her creation into ornate pieces causing an irresistible desire to the buyers to possess them,  Monisha Thahryamal promises to stun the fashion industry with her avant-garde creations.

for Blog Related queries please contact agencybeautyspot@gmail.com or call

 91-9999324388