Sunday 12 June 2016

The Label Neehara, is all set to launch the Bird Tale collection


The Label Neehara, is all set to launch the Bird Tale collection at their first collaboration at one of Delhi’s finest multi-label fashion designer store Saadgi,
It’s a great opportunities for shoppers, as their can now pick up an outfit from their favorite  label Neehara, at the store says Ajay Singh, founder and owner of Saadgi store.Neehara’s clothes are known for their craftsmanship, colors & uniqueness. The label has high-end, fashion forward designs with fluidity, elegance and glamour. Fine silhouettes, defined cuts, sequined outfits, intricate work and classy colors are the mainstay of the clothes.
The collection is a must-have for a woman who is free-minded and independent & believes in herself. Neha & Aarkiti,have used some of  the best material for her creations such as exotic pure silk, chiffon and exquisite trimmings which are sourced from around the country. The clothes are best suited as party and cocktail wear or evening so perfect for wedding occasion.
Aarkiti  & Neha’s clothing style is inspired by both Indian and western cultures. The label also offers customization as well as a range of drapes styled outfits. The designer’s say is ‘Money buys you clothes but not style’.

The strength of Neehara is not just that we want to retail our collection, but we design & offer the cream of fresh collections from the procurement of the best mix of fabrics. Neehara heralds a new dawn in fashion retail” & has been spreading its magic throughout the luxury fashion industry since the founding of its label Talking about the store Saadgi, has brought about a revolution at the core, instilling a touch of professionalism in the industry. Being the multi brand designer store in Delhi, retailing top designers of the country.
The Store is doing full justice to the city by bringing in the latest in fashion trends and haute couture."Saadgi, is one of India's fashion houses, which is stocking and delivering an uber-luxurious fashion experience, with its choicest of labels and designs and today boasts of a strong designer label collection of over 25 designers from the sub-continent. The luxury space is a treat to fashionista’s in the city.
 At the launch would be present some of delhi’s finest bloggers and the designer duo Aakriti, Neha and founder of Saadgi store, Ajay SinghThe collection is set to launch on the 14th of June Tuesday at19, North West Punjabi BaghClub road, below Bakers Lounge, New Delhi+91-9953797943+91-9711214181    

Thursday 19 May 2016

Neehara's SS'16 collection and the story of its inspiration

While discussing over a coffee with the up-coming, Fashion Designers Neha and Aakriti,
They also spoke about their, latest SS’16 collection and the story of its inspiration’s
Well! Our collection is partly inspired by seeing the “birds” that emigrate from different parts of the world. Most of the birds were full of fresh colors for the summer, & looking more closely at the birds, one could see, that each bird had a unique different shape of their tails, which fitted in so perfectly with our designing.
“To keep the collection elegant and simple a rich color palette has been used, in keeping with the colors of the rare birds” says Neha.

Whereas it was quite difficult to put the color scheme together as “Aakriti”, worked on collecting images of birds to trace the colors and put the color palette together.

Neha, worked hard on creating each ensemble to look a master piece on its own!
Whereas, Aakriti tells us to look out for the silhouettes and drapes in their collection, which makes each garment quite different from each other, making both the designer feel the collection is very experimental yet very trendy and classy.
“Aakriti and Neha”, do feel obliged to try and make a difference in the fashion world as they states that their clothing is definitely women empowering and their feel inspired by women who are strong!
 Both of them state that they have set out on a journey to carve a niche for themselves in the fashion world as well as many Online and offline stores as well
They dream to dress up many actress and celebrities seems to be closer to them day by day.
 For Further queries on this collection please connect on
Neehara2015@gmail.com