Adarsh Mishra, came
up with the Idea of reviving the Art of Hand Hade Products and came up with an
Idea to began a Portal called Handmade World!
THE
BEGINNING
A quest to keep
traditional Indian handmade crafts from dying out brought Entrepreneur Adarsh Mishra,
the idea to began Handmade World.
Indian Artisans are
recognised across the world, yet contemporary Indian design doesn’t appreciate
Indian crafts and locally available materials. So, he has figured out a
way for it to survive is by adapting it to modern times, “says Adarsh
THE IDEA
Utilizing the craft
of inlay in expensive handmade rugs with techniques of knotting, dying,
painting, printing, etc., to achieve the traditional and modern rugs through
unison of function and aesthetic techniques quips Adarsh
The
PROCESS
With a set up in a small
town Gopiganj (UP) which comes under the carpet belt near to Varanasi Uttar
Pradesh) and another in New Delhi, his team coordinates with the craftsmen
directly. His organisation works with different Artisans, depending on the
product, material and techniques, “ says Adarsh.
We source the
materials ourselves, but at times our craftsmen suggest material and techniques
on which our team work together to create innovative designs”.
THE
HUDDLES
“Since all our products
are handcrafted, no two are the same, which customers don’t understand. This
has been quite a challenge for us to overcome.
Pricing the products
has also been an obstacle, since similar, cheaper products are made from the
similar material, but the quality we use is of a higher grade as we don’t
believe in creating mass produced stuff’
WHAT THE
FUTURE HOLDS
Soon we would be
tying up with multi-label stores,
holding art exhibitions and even E-tail on renowned portals says Adarsh
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